As I venture forth to the various grocery stores, supermarkets, and convenience stores of the world I like to document funny asile signs:


A grocery store aisle sign advertising New Age Beverages.
Seen at the Market Basket in Union Square in Somerville, Massachusetts.

A grocery store aisle sign advertising lunchbox snacks, crackers, cookiers, and warm beer.
Seen at the Shaw's in Dover, New Hampshire. A friend suggested this was the "divorced dad" aisle.

A grocery store aisle sign advertising, among other things, Premium Choclate and Incontinence.
Seen at the Big Y in Southampton, Massachusetts.